Why Your E-commerce Website Needs a Blog

blog pulled up on laptop monitor

Why Your E-commerce Website Needs a Blog

When you start running an e-commerce website, your key goal is selling products directly to your customers. In order to get your products noticed, you’ll want to build up your search engine optimization by adding fresh content on a regular basis. In addition to helping boost your ranking and organic traffic, a blog will help your company with lead generation and convert potential customers into sales. If you have not yet started a blog for your e-commerce business or think it is unnecessary, learn how starting one can help you today!

Providing Answers for Your Customers Directly

Regardless of the type of product you are selling, potential customers will have questions. By adding a consistently updated blog to your website, you will be able to provide the answers, making your business the expert in the product. If you are considered knowledgeable in the field, you’ll be able to build loyalty and awareness in your brand and make customers more likely to do business with you in less time than if you did not possess the answers. Your blog should not be an unrelenting sales pitch: use it to start a conversation with the user, answering their questions and viewing their path through your site to determine what they are looking for in order to encourage both repeat business and positive word-of-mouth to gain more followers.

Increasing Site Traffic

Even if the user is simply looking for answers without buying, an engaging and informative blog can help boost your search engine optimization by including relevant keywords about topics you specialize in. A blog gives your website more pages that can be indexed by search engines, which helps your likelihood of ranking for specific keywords based on your content. Continuing to post optimized blogs will be able to gain readers who are interested in your line of business, which can quickly turn into potential sales.

Building Trust in Your Products & Brand

Your blog can help close the deal on sales. Between gaining more information about the product and learning why your business is passionate about what you are selling, your blog can help increase confidence in unsure consumers making their final decision. After the initial sale, an updated blog gives the customer a reason to return to your site and make additional purchases between accessories for the initial buy or new products that can help them in their everyday life. Starting a blog now will accelerate the results you see between traffic, sales, and returning customers.

Jennifer Connors
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