Why Your Business Should Be Using Paid Social Advertising on Facebook

If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to market your business online. While the days of Don Draper cultivating great ads on Times Square billboards aren’t entirely dead, there’s a much more budget-friendly way to use your advertising budget to increase your ROI. Search Engine Optimization, PPC Ads, and Email Marketing are all effective methods for digital marketing. Perhaps one of the best and most underrated methods, especially if you’re looking for quick exposure, is Facebook advertising. It’s quick, measurable, allows you to be specific, and is effective. Keep reading to learn more about the benefits of utilizing Facebook Ads. 

It’s a Quick Solution 

If you’re a business owner or marketer looking for fast results, then paid advertising is the way to go. SEO is a fantastic way to gain traffic to your website and create sales long term, but this is done through creating meaningful content, excellent landing pages, and keyword research, which is more of a marathon than a sprint. With Facebook Advertising, as soon as your ads go live, people you are targeting see them. It’s a speedy, efficient way to get your brand in front of consumers immediately! It’s a quick and effective way to reach a large audience of people. 


Facebook’s Ads Manager is completely measurable through key metrics, or what we marketers like to call KPI’s (Key Performance Indicators). So, you can find out which ads to specific demographics are working and which ones are not. This allows you to readjust your ad spend after reviewing things like Click-through Rate, Cost Per Click, and Impressions. You can find out your ROI easily with Facebook advertising. 

Specifics, Specifics, Specifics

If you are a grizzled media buyer, you’ll be able to target whoever you want on Facebook. Is your target market super into the sport of golf located in Cape Cod? You can target Facebook users located within a radius of Cape Cod, MA, that has golf under their interests. There are over 1,500 specific data points that you can target for your ads. The best part is that you can create as many ad campaigns as you want, as long as you feel you have a chance to profit from it. In the golden days of advertising, you created an ad on the side of a bus for everyone to see. That was it. Now, you control your ad’s destiny by picking and choosing who’s going to see it. This allows for a much better chance at converting. 

Boston Web Marketing

Luckily, if you’re a business owner and too busy to worry about your marketing, we’re here to help! Boston Web Marketing has SEO specialists and a paid search team to get your ads in front of the people you want as customers. With the help of a digital marketing agency, you can increase your online exposure and gain more leads or sales for your business. As you can see from above, Facebook ads have plenty of benefits on their own, but they’re best when paired with SEO, a modern website, and a meaningful product or service. Call Boston Web Marketing today, and let’s get your business the leads and conversions you deserve. 

Recent Blog Posts

Contact Us Today!