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Why You Should Still Be Using Email Marketing

Email marketing may seem like a thing of the past, with social media taking over. However, email marketing is still just as effective today as it was ten years ago. It’s essential to know how to utilize email marketing and to understand the benefits it can bring you. Continue reading to learn more about why you should still be using email marketing. 

You Can Remain in Contact with your Audience

Emails are an effective way to stay in contact with your audience. Including simple messages such as specified offers or updates for the things you’ve been working on can successfully show your audience you’ve been thinking of them. 

As long as you provide your customers with value in the email and give them something worth reading, they will be happy to receive the note from you. Many customers understand that they’ll receive emails since they had to sign up initially anyway. 

It’s also important to note that 54% of emails are opened on mobile devices. This means it’s essential to design for mobile when creating your email marketing strategy. 

It’s Easy to Measure

Regardless of the email marketing tool you use, there are many KPI measuring tools included. Click-through rates, bounce rates, open rates, and delivery rates can all be tracked within the tool. 

Like any marketing, these KPIs should not be ignored and should be considered before sending your following email. It’s essential to try different wording, images, or formats to see what works best for your audience. 

If your customer expects daily emails, it’s best to have the resources to keep up with that. On the other hand, if you send similar messages in an email every day, you may have many users unsubscribe. 

It has a Great ROI

The cost per conversion with email marketing is so low that it is nearly impossible not to have a good ROI. Tools like MailChimp allow you to send 12,000 emails every month for free. 

Email marketing is also an excellent chance to improve your brand awareness. If you have a user’s email, there is a high chance they are interested in what you have to offer. Become a household name within your audience by improving your brand awareness, customer trust and adding personality to your brand. 

Improve Your Email Marketing Strategy with Boston Web Marketing

There are tons of reasons why email marketing is great for any business. If you’re interested in learning more about a successful strategy, contact the experts at Boston Web Marketing. Our team can help elevate digital marketing for your business. Tell us about your business goals today. 

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