Instagram is quickly catching the eyes and attention of most people these days. And businesses are no different. All types of businesses are hopping onto the Instagram bandwagon – from small mom and pop shops to the big fortune five hundred companies. If you are questioning if your business should have an Instagram, the answer is yes. People are turning to this social media platform to make buying decisions, to see what other customers are saying about the business, and then using other’s posts as a recommendation.
Where To Start With Your Business On Instagram
Figure out what you want from this platform. What’s your purpose for putting your business/brand on Instagram? You have to have a clear goal and always keep that same goal in mind.
Set a content calendar. This will help you stay true to your goals – and if you always know what content you have to post, it will keep your goals and posts in line.
Engage with your followers. Some businesses don’t do this and people lose interest in their accounts. If someone asks a question about your business or post, it’s important to respond so they don’t take their business to someone/someplace they can get their questions answered. If someone takes the time to comment on your picture, you should respond to show them you are invested in your business and care about your customers.
Think about your captions. Most people look at captions for a clearer understanding of what the image is. This is also a great place to think about something your potential customers will engage with.
Drive traffic to your website. It is important to fully complete your profile, linking your URL to your website so that people are guided to where you want them to go and where they can learn more about your business.
Your Instagram Business Profile
By keeping up to date on Instagram, you are not only setting your business up for success, but you are also adding benefits to your business. You are showing clients you are engaged, creating brand awareness, and creating your online community.