If you’re a part of a business that is looking to increase their website traffic and search visibility, SEO is an integral part of making that happen. Ideally, at the end of the day you’ll want your website to rank ahead of your competitors. After all, you’ll be far more likely to get business if potential customers see your website first! However, that doesn’t mean that you can’t use your competition to your advantage. In fact, it’s a good practice to do some research into your competitors’ SEO. Why is this important to do? We’ve highlighted a few of the reasons why below!
You Can Find Weak Points In Their Strategy
The main thing you should be looking for when researching your competitors’ SEO strategy is areas where they fall flat. SEO has a lot of little moving parts, so your goal should be to find which parts they let slip through the cracks. Once you’ve determined where their SEO is weak, use that to your advantage! Make their weak points some of your strongest in your SEO strategy. As long as the other parts check out, Google’s algorithms will view your website more favorably than your competitors.
You Can Learn From Their Strongest Points
Of course, researching your competitors’ SEO isn’t just about finding out where they’re weak. You should also be looking for what they do best, too! Maybe they have a strong number of internal links, or are very good at writing keyword-rich blog content. Maybe they have a detailed list of service areas and pages for each. Regardless of what it may be, you should incorporate similar strategies into your SEO plan. If it works for them, it can work for you too! If the strong point has to do with content, make sure you aren’t plagiarizing.
Gauge Keyword Competitiveness
Have you put much thought into keyword competitiveness? Some keywords are much easier to rank for than others. By doing research into your competitors’ SEO strategies, you’ll also be taking a look at what keywords are easier or harder to rank for. This will help you mold your own strategy, determining which keywords to use and which to stay away from. Try to rank for keywords that your competition isn’t – it could play to your advantage!
SEO Strategies with Boston Web Marketing
SEO is tricky to navigate alone. There are a ton of little things that you need to look at when preparing your strategy. At Boston Web Marketing, we can personalize an SEO plan for you and use the most up-to-date strategies to ensure that your website gets to the top of search result pages. To see the results for yourself, contact us today to get started!