Why You Should Prioritize SEO Over Paid Search

As any optimizer will tell you, SEO is a long-term process that takes months to lay the foundation for, and sometimes years to see the whole benefit. If you’re looking for immediate results, this can be discouraging, and can often make it feel as though you need to forget about SEO altogether. However, in the long run, SEO is far more beneficial for your site than paid search, as once you have laid the foundation, there is no investment required, just upkeep! If you’re interested in learning more about why prioritizing SEO over paid search is better for your website in the long-run, keep reading below!


The first reason you should be prioritizing your SEO campaign is that in the long run it is far more cost-effective than paid search. Once you have established your site’s SEO, you will no longer need to pay for the visibility that paid search provides.

SEO Stands The Test of Time

Google is constantly tweaking their algorithms, which will affect your site’s rankings. But generally speaking, Google values well-written, high-quality content, and even if the algorithms are adjusted, your site should be able to recover. This means that if you have established your site’s SEO once, the upkeep is generally simple & easy, and it makes maintaining your lead flow much easier, assuming the industry hasn’t hit a lull. If you’re looking for an option that will provide your company with lead flow, without the constant need to pay for exposure, SEO is the best option.

Users Tend To Prioritize Organic Links

While paid search has it’s place, and plenty of users use paid search links every day, the vast majority of web traffic goes to organic links. This means that if you have a site that is ranking well organically, you may not need to worry about paid search at all. It is simply a more effective option overall, once you’ve established your site’s authority. It takes a bit of time to get your site’s SEO where it needs to be, but it is the better option for your website in the long run!

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While paid search can be an extremely effective source for lead generation for many companies, ultimately, its stake in total lead generation pales in comparison to SEO. If you’re interested in building a website that can passively generate leads on a long-term basis, SEO is always the more effective route, but you have to be willing to put in the work to get your website found.

If you need help with your site’s SEO, our team at Boston Web Marketing is ready to assist! Reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your SEO needs!

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