Why You Should Pay Attention to Organic Search Traffic

With competition fierce in the marketing space, you need to make sure your website is being found. Find out how to increase the organic traffic to your website effectively and track the results to ensure that you’re being noticed. 

What is Organic Search Traffic

Organic search traffic is traffic to your website that resulted from your website organically showing up in google search results. This occurs because your content is scored as relevant to the users search by Google. These search results are free, and not sponsored. They are ranked based on relevance, which is determined by Google’s bots who crawl website pages. 

In order to rank for organic search results, it is important to create content that is relevant to your target audience. Following good SEO practices in your content production will also ensure that Google’s algorithms are not penalizing your content and making it harder to find. The key to producing content with the goal of increasing your organic search rankings is to create original content that is informative and engaging. If you’re looking to learn more about good content writing tips, check out this article

How to Track Organic Search Traffic

Tracking where your website traffic is coming from can be helpful for a variety of reasons. It can help inform you about your target audience, provide feedback on whether your current marketing strategy is performing well, and help identify future points of focus for growth. 

To track how much traffic is coming to your website from organic search, a great tool to utilize is Google Analytics. Google Analytics is a free tool offered by Google which can provide a wide variety of metrics for you to track. This includes the amount of traffic that comes to your website via organic search results. Google Analytics is easy to install on your website and will provide a way to track data about your website over time. If you’re unsure how to get started with Google Analytics, here are some ways that you can utilize it to track traffic to your website. 

How do you Increase Organic Search Traffic

Ideally, you want organic search traffic to be the number one source of traffic to your website. This is because it means that the content you’re producing is effectively reaching your target audience and they’re finding it valuable. This increases the natural traffic to your website, which will then cause a chain reaction within the Google algorithms to increase your website authority and make your content rank higher in the future. This will help you reach more potential customers in the future. 

In order to increase organic traffic to your website you can: 

  • Create quality content 
  • Practice good SEO writing practices 
  • Avoid black hat practices 
  • Quicken your websites load time 
  • Optimize your website for mobile users 

There’s always ways to improve your content and website to better suit Google’s algorithms and increase your organic search rankings. However, by following these tips, you will be set up to successfully begin building your website authority. Growing the organic traffic to your website is not an overnight task. It will take time for Google to increase your ranking, which is why it is important to be consistently producing content and updating your website.

Boston Web Marketing Can Help Increase Your Organic Search Traffic

Increasing organic traffic to your website requires constant attention and an in-depth understanding of how to write effectively for Google’s algorithms. Luckily, Boston Web Marketing is here to help if you are hoping to increase organic traffic to your website. We are New England’s largest independent digital marketing agency and we specialize in website optimization. Call us today at 857-526-0096 or submit a contact form to get started.

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