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Why You Should Include SEO as part of Your Marketing Strategy

In the world of digital marketing there are so many ways to get the word out about your business and build your brand, with new platforms and methods emerging every day. While it’s definitely important to keep your eye on the future of digital marketing, there are certain aspects that have certainly stood the test of time, even through the emergence of social media and content marketing. One example of this is SEO, also known as Search Engine Optimization. This is the process of ensuring that your website is showing up for important searches on popular search engines like Google and Bing. If you want to learn more about SEO and why it’s just as important as ever for your marketing strategy, keep reading.

Google isn’t Going Anywhere

While the landscape of social media is always changing, Google is still the most popular place to do research anywhere on the web. This method of navigating the web isn’t going anywhere because nearly nothing can replace it. In fact with slightly newer integrations like maps and products, Google is only becoming more relevant. With such high and widespread usage, if you don’t put yourself out there on Google, you can be sure someone else will

A Continual Investment

While ranking factors are always changing, and competition is high, one of the magical things about organic search is that once you make the investment in SEO, the results are much more permanent, and ROI can really be infinite. Unlike digital campaigns on Google Ads or Facebook, SEO doesn’t just stop the second you stop making improvements to the site. Once you make on page and off page improvements to your site, chances are that your positive results will be there to stay for years to come. This is especially true once you get to a certain baseline of results and traffic. Invest in good SEO now, and you can shift your focus down the line to other marketing methods.

Make Sure Your Customers Can Find You

No matter what digital marketing campaign you might be utilizing, you should never ignore SEO. Even with the best website, if you are waiting for Google to index your site automatically, you’ll be waiting forever. If you’re running campaigns on other places on the web, you are helping to get your name out there, but some URLs can be hard to remember, and not everyone uses bookmarks. It could be weeks or even months later, but make sure that when your company name pops up in your audience’s head, that they will be able to search it and find you instantly.

Contact Boston Web Marketing

Is your website lacking a strong presence around the web? Boston Web Marketing offers on-page and off-page SEO services so you can get found quickly. Give us a call at 857.526.0096 or contact us here for more information.

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