If you own a clothing store, pet shop store, or any kind of store in general, then you probably already have an SEO-optimized website, a Google My Business Page, and a social media presence to go along with it(if you don’t then don’t worry, we can take care of that). And while it may be successful in generating foot traffic to your store, the reality is you are geographically limiting the range of your success by being rooted in a single location. Here are 3 reasons why you should consider adding e-commerce to your business strategy.
The Possibilities Are Limitless(Literally)
As said before, there is a certain cap to how much you can sell if you are only using a physical location. However, with an e-commerce shop, you have access to the entire country, and even the world if you wish. An online store makes your wares accessible to anybody, vastly increasing the amount of potential sales, all with better margins that stem from not needing overhead from your storefront. In other words, there isn’t much reason not to!
The Requirements Are Minimal
While in the initial stages of the internet doing e-commerce was a headache, today it is incredibly flexible and easy to start and manage. Platforms like Shopify make it very simple to list and link your product, as well as set up the order processing system on the backend, allowing you to link directly to your inventory or supplier. They also tend to come at a pretty low cost, with Shopify costing just $29 a month after a free two-week trial.
The Costs Are Lower
Nothing makes a business owner happier than lower overhead, and that certainly holds true for e-commerce. The perks of e-commerce go beyond not paying rent for a storefront, as it also means needing to pay fewer employees and easy automation that can save you lots of money and time. Tasks like customer service can be farmed out to virtual assistants and call operators overseas for a fraction of the price it would be here. In some cases you don’t even need to pay for inventory, utilizing a business model called drop shipping to ship products directly from the supplier. The only real cost increase is with shipping, which may be expensive depending on your product. Make sure to consider whether what you sell is cost-effective for shipping.
Overall, there are several reasons why you should look into e-commerce as a viable expansion of your business. As more and more people go online to shop for goods, it is important to keep up with trends and markets to ensure the long-term success of your business. Not sure how to go about this? The experts over at Boston Web Marketing have you covered. We can custom-build you the perfect e-commerce store site, as well as handle SEO, PPC marketing, and your site’s social media. If you feel like you could benefit from our service, contact us at 857-526-0096, or fill out an online inquiry form. We’d love to work with you!