Why You Should be Optimizing for Long Tail Keywords

By definition, a long tail keyword is a phrase containing a minimum of three words. Typically, these types of keywords are used to target a more specific audience. For example, rather than searching for just a “shirt,” someone may narrow down their search by typing in “women’s pink tank top.” Did you know that long-tail keywords now account for 70% of all web searches?  This is an astoundingly high number that has grown significantly over the past few years, making long-tail keyword optimization more important than ever.

Increase in Voice Search

As mobile devices and technology has been rapidly advancing, this has certainly had an effect on the way people are searching today. Many people are using devices like Alexa, Amazon Echo, Google Home, and Siri from their smartphone to make searches. When people are speaking, rather than typing their searches, it is likely that they are going to search almost in full sentences. This makes it essential to optimize for these long-tailed keywords to ensure that the search engines understand that your site and relevant to their search.

High Conversion Rates

Another advantage of using long-tail keywords is that your conversion rate is likely to increase; On average, long-tail keywords have a conversion rate of 36%! Because people know exactly what they are searching for, they’re more likely to be interested in your product. Take the “women’s pink tank top,” for example. If you had instead searched for just “shirt,” you would’ve been overwhelmed with 1000’s of pages of both men’s and women’s shirts, in all different colors and styles, and may give up before ever finding that pink tank top. However, if the tank top shows up on the first page of the search results and it was exactly what you were looking for, it’s likely that you will buy it.

Outrank the Competition

Although there’s significant evidence of the benefits of optimizing with long-tail keywords, many people are still not taking full advantage. Implementing long-tail keyword into your optimization can be an effective way to give you an edge over competitors. It may be just the boost you need to push you onto the first page of the search results.

Boston Web Marketing can Help

Perfecting your keyword research and SEO strategy can be a difficult task, especially with Google’s algorithm updates. To ensure that your website is being optimized properly and reaching it’s full potential in the SERPS, contact the experts at Boston Web Marketing for assistance!



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