It’s no secret that Instagram has become a highly influential social media platform in recent years. With more than 1 billion active users, it continues to grow daily. The number of businesses taking to Instagram to promote their brands continues to grow exponentially, too. If you’re not taking advantage of the opportunities that Instagram Advertising offers, it may be time to reconsiders.
How You Can Advertise on Instagram
Instagram has several different options to choose from when launching a campaign. While there is a form of free marketing which allows you to integrate Instagram, Facebook, and Shopify to instantly sell to your followers, we’re going to talk about the paid options. There are 4 main types of Instagram Ads to start your campaign:
- Photo Ads: Promote your products or brand by doing a simple photo ad, and target local customers or a broad audience to reach your desired market.
- Video Ads: Instagram allows you to use videos in advertisements, up to 60 seconds. However, remember that users scrolling through their feed have a very short attention span. When it comes to video ads, the shorter, the better.
- Carousel Ads: These are the ads that allow users to swipe through the post to see additional images, and include a call to action. This can be encouraging users to visit your site or buy a product.
- Stories Ads: These are becoming increasingly popular, as stories are taking over Instagram.
The Benefits of Instagram Advertising
Engagement: Instagram has a higher engagement rate than any other social media platform. It’s easy to interact with customers in the comment section of photos and in your direct messages.
ROI: When it comes to cost and ROI, Instagram advertising will give you the best “bang for your buck.” Businesses have found higher conversion rates, and also a lower cost per click in comparison to AdWords, Twitter, Facebook, and LinkedIn. lIt’s proven to be effective, and less time-consuming than many other forms of advertising.
Integration with Facebook: Since Facebook and Instagram are connected, you can easily target a specific audience based on Facebook data. The setup of ads is done through Facebook, so if you already are familiar with this platform, you don’t have to take the time to learn another.
Contact Boston Web Marketing
Interested in learning more about how your business could benefit from Instagram advertising? We help many small, local businesses to promote their products and build brand awareness using Instagram, Facebook, and Google Ads. Fill out an online contact form or give us a call today 857-526-0096!