YES, you should always create a blog for your website and it is crucial for you to constantly add articles to your blog. I will explain why you should in this post.
Blogging is great for search engine optimization because the articles should be focused on the keywords that your business would want to rank for. By constantly adding content to your website, Google can “see” your site is active and boost your rankings. That is why many businesses are building websites in WordPress or other forms of CMS (content management systems) as the user-friendly interface allow them to blog often and add fresh content.
Blogging is also another channel to inform your readers about important business information. You can let your readers know about your products, services, tips, and brand from the blog. It is a great way to interact with your readers in the blog comment sections and update your followers.
With a WordPress website, it is easy to post a new blog post but how do you know if it is good content? There are many businesses that tried to write their own blog but failed to attract any readers because of boring content or thin content. At the end, that’s why businesses hire companies like Boston Web Marketing to manage their SEO content and increase their number of blog followers.