Why You Need Videos in Your Marketing Strategy

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Why You Need Videos in Your Marketing Strategy

In the world of advertising, video format has never stopped growing. Brands that utilize video heavily in their marketing strategy are seeing results. Unlike text or still image, video can be more eye-catching and can transmit more information faster. After creating your own video, you can use it to communicate in ways that other marketing tools can’t.

 Social Video is a Growing Trend

YouTube alone has more than 4 billion views per day, and it’s the second largest search engine, right after Google (which owns YouTube). Among those views, 78% watch at least one video on YouTube every week. In addition, 92% of B2B customers watch online video. According to several industry surveys, about a third of shoppers are more likely to purchase a product after viewing a video ad online.

Amazon and Dell have publicly shared statistics showing that a video can increase conversions by as much as 35 percent. YouTube and other video hosting sites provide extensive viewer data that can give you deep insight into the behavior of viewers who interact with your videos.

Video Content Can Benefit Your SEO

Bing, Google, Yahoo!, and other Internet search sites have made video a key factor in their search formulas. Posting an abundance of video on your website can move you higher in the search rankings. 70% of the top 100 search listing on Google are video results. Video on social media can also affect organic Google search results and they can be an entry point to your website.

Video Format is Mobile-Friendly

Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks. More than 85% of marketers have reported that they plan to increase their mobile advertising budgets in the near future. Also, 30-second mobile video ads have an 88.3% completion rate.

Video is Shareable

Software developers continually find new ways to integrate sites so that video messages can be easily shared and broadcast via social media networking. Today, more than 500 years’ worth of YouTube videos are watched daily on Facebook. More than 700 YouTube videos are shared on Twitter every minute. Video sharing is a huge part of social media, and social media can be used to get your message out there in a fun share-able way.

All things considered, video format offers the opportunity to use sight and sound to connect emotionally with viewers via storytelling. Video entertains and influences viewers by invoking a series of emotions by connecting customers to your brand.

Julia Patskan
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