Why Use Alternative Text?

While we speak almost exclusively about SEO practices, tips, tricks, and strategies here on our blog, today we’ll be taking a closer look at alternative text, which serves a purpose that expands beyond SEO. More particularly, we’ll be looking at the various reasons why using alternative text can benefit your website and potentially help it achieve more success. To learn more information, keep reading below, or if you’re interested in achieving higher search results, consider our team at Boston Web Marketing, where we offer SEO, social media marketing, and many other services to help your business succeed in today’s digital world! Learn more by calling 857.526.0096 or submit your information to us through our website.


Generally speaking, the concept of accessibility is one that has become heavily discussed in modern times. This is especially true in the world of marketing, as many have optimized their products, services, locations, etc. to be more accessible to those who seek them out. As it turns out, accessibility can have much bearing in the digital world, too, and this is where alternative text is considered. Alt text helps to describe content on your website such as pictures, videos, and other non-text entities. This can be particularly helpful for visitors to your website who have visual disabilities or difficulties.

Enhanced Search Engine Optimization (SEO)

Who would say no to having more visitors on their website? Alternative text is not only helpful for your website’s accessibility, but also its search engine optimization, too! Particularly, when you add alt text to the images on your website, it helps to make your content more visible among search engines such as Google, Bing, Yahoo, DuckDuckGo!, etc. This can attract more visitors to your website, thus potentially leading to more business for your company! Regardless of what industry you’re in, having a strong presence on search engines is always advantageous, especially in today’s increasingly digital world. Alternative text is one of the many ways that you can help your website enjoy SEO success.

Work With Boston Web Marketing for Higher SEO Results

Offering search engine optimization, social media marketing, online ads campaigns, and more, Boston Web Marketing is a trusted agency to help your website achieve its highest potential. Interested in learning more? Just get in touch with our team at 857.526.0096 or submit your information to us through our website. We look forward to hearing from you and helping you achieve higher search results!

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