Why Use a Social Media Content Calendar?

Engaging content is crucial to ensure the best success of your business because it creates brand awareness, encourages consumer engagement and is great for your SEO. Where do you start when it comes to creating the best quality content?

Before you start on your content creating process, sit your team down and develop a content calendar. You should be planning out your content for all social media platforms monthly or a couple of weeks ahead of time. Your content calendar doesn’t have to be difficult, it could be really simple, with an Excel spreadsheet or Google sheets.

Save Some Time

A content calendar will save you a lot of time in your workweek and allowing you to use your time more effectively. Your content will be more organized, you’ll know what content needs to be published in advance so you can pre-schedule or publish at a specific time. It’ll also save you time if you ever have to create content quickly.

Stock Up on Content

Thinking of or creating quality content on the go can become overwhelming or stressful. There are enough demands to keep up with, why give yourself more work? Rushing through content creation can dampen your creativity when you are forced to come up with something quickly. You should allow yourself the time to get inspired. Use your content calendar to develop your content days or weeks, in advance. You don’t want to avoid posting at prime time!


For the best consistent social media strategy to add the best value to your audience, strategize. A comprehensive content calendar helps you visualize the strategy in weekly or monthly blocks. This works best for visual social media platforms like Instagram or Pinterest.  A content calendar also helps you to be more strategic with delegating, communication, and outsourcing. Strategizing will help your company reach more goals and produce better content.

Contact us Today!

Stay on top of your content. Creating content should be fun, but brainstorming a couple of ideas days before won’t give your company quality content, it only hurts your company in the long run. The key to success is to strategizing with a content calendar. If you need assistance with your companies digital marketing strategy, our team at Boston Web Marketing is ready to assist! You can reach out to our team today by calling us at 857.526.0096! or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!

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