We understand why social media marketing is essential for your local businesses in part 1. Now, let’s take a look on how to get started.
Which Social Media Platforms Should You Start With?
The fact is, there is only so much you can do all at once, instead, focus on one or two channels. Here are some tips that will determine which networks you should start first.
Type of Content
From images and videos to written content this will depend on what type of message you want to send out to your customers. If you were in the Locksmith industry, then Instagram would most likely not benefit your company in comparison to restaurants and clothes stores that heavily focuses on visual content.
We strongly recommend starting with Facebook company page, where potential customers can find the necessary information they need such as working hours, location, website, and the type of services that you offer.
Where & When is Your Audience Most Active?
We believe posting social media at least two times a week is a great way to stay active and engage with your followers. Another helpful strategy to look into is Facebook groups. The community will have plenty to say based on their reviews, purchase journey or urgent topics for you to research and take further action. This can also apply to other social media platforms. By researching what your competitors are doing on Instagram, YouTube, Twitter, Reddit, and Pinterest you will gain insight on how to keep up to date with the trend.
Here you can find a helpful blog we wrote on how to increase engagement through social media.
What is Your Budget?
Nowadays, successful social media managers are prioritizing their time on creating social media posts and even more hours engaging with their audience. Think about how much time you can really invest and hours before you get started.
Keep in mind, that shares and likes are great for brand awareness but conversions should be key to your social media success.
Connecting Your Offline Customers with Your Social Media Platforms
Once you’ve gathered enough resource and begin tackling down your social media engagement, you will eventually face another common issue which is the online and offline world. Do not worry, as we said it’s a common struggle all brands are facing where clients are purchasing products/services offline, but they are not active with your online activity. So how do we build a bridge between the two? Here are some ideas on how to do so:
- Create a giveaway by asking users to comment and share the prize
- Provide discounts for those who join your social media that they can add with their purchase
- Invite them to a special sale that will only run exclusively for your community