Why Should Your Business Be On LinkedIn?

LinkedIn is a powerful networking tool; people use it for building connections. LinkedIn is important for your company for many reasons. It’s a place for your employees to recognize themselves as members of staff within the company. They can share and reshare information about the company, which builds brand awareness and credibility and will drive traffic to your website. If you are questioning if your business should be on LinkedIn or think your business should be. Here is some information regarding why the answer is yes.

 

Brand Awareness

You can have a detailed company page outlining your business. A business or company page helps viewers learn about your business, specific details like industry, number of employees, and a brief business description. It’s a great way to show potential clients or employees what to expect from your business. Every time you post an article, post an update, put up a new job, or comment on someone’s update – your brand and logo appear. This will also help others recognize your brand and business.

 

Increase Website Traffic

It can increase your website traffic. Any platform that you are adding links to your website too can draw more people to the website, letting them become more familiar with your business and getting more clients. It allows your employees to advertise your company. When your employees add their job where they work at your company, their whole network sees your business, increasing your network. People can also be curious about your company and do some research. LinkedIn provides ways to promote articles and information where you can link back to your website to drive traffic to your website, generate traffic, and more leads.

 

Reach Target Market

You can’t have a business without customers, and you can’t have customers without people being able to find your business. If people are getting another way to find your business, this could give you another way to get more customers. As customers are more likely to do research before making a buying decision now than ever, having a LinkedIn channel with followers and posts will give them more information about your business and add to the fact that you are a credible and reliable business.

 

No matter how big or small your business is, there’s no good reason you should not create a LinkedIn page for your business. The answer is clear – make a company LinkedIn page to help yourself and your company. If you need help building a LinkedIn page or need help figuring out where to start, contact us today with any questions or if you would like a free consultation.

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