No crawl, no index. Our sole purpose of launching a fully optimized website is to get that website found, respectfully, on page one of search engine sites like Google, Yahoo and Bing. If you want your website to drive organic search visits and sales, then you must make sure that your website is crawlable and indexable.
A crawler, or also commonly known as a ‘bot’, will crawl throughout a website to search for content that will closely match a visitor’s search query. The crawler will search each page of your website and save the content in its server farm, making your website indexed. The reason for this is because Google’s latest algorithm Hummingbird tells us that people no longer search one word keywords anymore, rather, they are asking in a conversational type of question. For example:
Old search: “iPhone6”, “buy”, “Boston MA”
New search: “Where can I buy the new iPhone6 in Boston Ma?”
The more text and visual content you have on your page, the better chances of a crawler finding exactly what that visitor is searching for and indexing your site to make the visitor’s search results quicker and more accessible. If the crawler cannot discover the content on your page or cannot index the content it finds, then your page is poorly ranked in search engines, making it harder for your consumers to find you on the internet.