One of the leading causes of a slow loading website is having over-sized images on the page. Although the image may look small, it could just be a preview of the actual image size. Uploading an image onto a website before re-sizing it is a common mistake, but fixing this mistake is an easy way to improve the loading speed of your website. Page loading speed can have a drastic impact on not only the amount of visitors that actually stay on your site, but even more so the number of visitors that are converted in to sales. Submitinme.com conducted a study to see the page load speed vs. the conversion rate and here are the results:
This chart clearly illustrates the importance of having your website load in 2 seconds or less. Don’t let something as simple as the size of your images slow down your site and cause your website to lose potential customers!