Voice search is one of the fastest growing methods for individuals to find information online. SEO experts predict that voice search will be one of the most important focuses of website and search engine optimization in 2020. Let’s look at some of the statistics just to showcase a glimpse of what looks to be a voice-first future for SEO:
According to reports by TechCrunch, nearly 26.2 million U.S households had a voice assistant in 2019. Experts at Juniper Research predict that the total number of voice assistants worldwide will reach 8 billion by 2023 with use primary through smartphones.
The financial returns on SEO can be substantial for businesses that put the time in to do it correctly. And re-optimizing for voice search may add even more substantial returns when done correctly.
The bottom line for voice search
Voice search is projected to create an explosion in e-commerce since users can easily use their personal devices, which already account for growing search engine use, and initiate buying decisions with even more convenience. If you looking for a bottom line, then here it is: voice commerce is projected to contribute to nearly $80 billion per year in consumer transactions, according to Juniper Research reports.
Businesses should, and need to, optimize their website for voice assistants since consumers are shifting towards the convenience of vocal searches to find information and make purchases. In fact, experts predict that nearly 50% of all searches online will be conducted through voice assistants throughout 2020.
So what should you be doing to optimize your website for voice search? Most websites can start with the following tactics and strategies to build content and pages that capitalize on voice search.
How to optimize websites for voice assistants
Ultimately, a website and its content needs that is friendly with voice search algorithms. Content that is easy to read, provides detailed instruction, and contains long-tail keywords help with voice search. However, the list below can act as a checklist so you can start optimizing your site for voice assistants:
- Optimize your local listings and content to rank in the Knowledge Graph and Local Pack: Voice search uses content form featured snippets, rich results, and the local pack to provide users with content. Make sure that your local listings and Google My Business profile are optimized to rank for local search. Add schema markup to pages and blogs to earn rich/featured results. Write original content that helps rank in the Knowledge Graph.
- Use short concise answers to user questions and build FAQ pages: A majority of voice searches are completed through question-based queries. This means that FAQ pages that answer questions are extremely helpful for voice-friendly content. Short, clear, and concise answers help voice search algorithms detect and share your content with users.
- Target long-tail keywords: Long-tail keywords are crucial for vocal searches. Make sure that you use these in your content’s page title, meta description, and throughout the content to earn voice assistant results. Long-form articles with highly detailed content can help users earn these results and keywords, which help with general SEO as well!
- Technical optimizations for site speed and mobile friendly UI help as well: Voice assistants are more likely to use results from websites that are optimized for mobile-friendly use and have above average site speed. A website that has content that can load faster is more likely to be picked up by a voice assistant, so make sure you compress and speed up your website. Additionally, mobile-friendly sites are the most likely to earn voice search results over lesser optimized competitors.
If you need help preparing for the voice search revolution, ask an expert at Boston Web Marketing and learn how we can get your site voice-friendly and mobile-friendly!