One of the most important elements of the content on your website is your images and videos, largely due to the fact that humans are visual learners. With a few quick searches, you’ll notice that almost every good blog, article, or service page that you’ll find on the internet will include at least one image or video – but why is that? In this article, we’ll talk about a few of the reasons why images and videos are an essential part of content creation for websites & businesses of all kinds!
People Are Visual Learners
One of the main reasons that images & videos are essential for content creation is that humans are visual learners, and visuals help us communicate ideas faster and easier. If you’re trying to get a point across using a piece of content, sometimes images or videos are the best way to do so! Eye-catching images and videos will also keep users engaged with your website and help them remember your business long after they’ve left the page.
Improve Search Engine Optimization
Another reason that you should be incorporating images and videos into your content is that it will improve that page’s organic visibility. As Google algorithms have continued to evolve, multimedia has been prioritized more and more as a factor for organic search rankings. Images and videos are another way to beef up your pages to help them shoot to the top of search engine results pages!
Drive Conversions
By using images and videos to keep users engaged and interested in your content, you can garner more conversions and leads for your business! Images and videos can be used in many different ways to drive conversions: you can use them to further explain the core benefits of your products or services, show results, and even use them as call-to-actions. Be sure that you are using high-quality, personalized images and videos to engage your audience and make them want to work with you!
Contact Boston Web Marketing!
If you have any additional questions about incorporating multimedia into your website’s content to improve search engine optimization, please don’t hesitate to contact us! Our team provides search engine optimization and digital marketing services to businesses in almost every industry! Give us a call at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!