When you make the decision to hire an SEO company such as Boston Web Marketing, the ultimate goal is to get you ranked on search engines through key terms and website improvements. Search engines such as Google are regularly modifying their algorithms. This means that your rankings can oscillate day to day. Preserving a great rank takes consistent research, updates, and testing your URL. If you were to discontinue SEO after accomplishing your rank, in a few months you will lose your rankings. Let’s take a deeper look into why stopping SEO wouldn’t be the best idea for your business.
Google’s Algorithms are Always Changing
Google is very specific about how they operate and rank websites. They have a list of algorithms for SEO developers to follow, however, a lot of SEO works takes some trial and error. Figuring out what works for each specific website takes time and once you figure it out you have to make sure to maintain it. Sometimes, Google will release a huge algorithm update that affects rankings significantly. When that happens, every website that has working SEO will have to shift its strategies to make sure it’s still fully optimized under Google’s new rules. There are over 200 factors that affect a website’s ranking so if SEO work is stopped, it is almost guaranteed that it will lose its ranking completely.
Your Competitors Won’t Stop
If you choose to stop SEO, your competitors would be thrilled! If you were to stop then that just leaves room for them to take over your ranking and continue to push you further and further down. When searching on the internet people like to get convenient and quick information. It’s not very likely that they’ll scroll through all the search results, instead, they will choose one of the first websites that show up. So this just shows that if you slack on SEO while your competitors continue with it, they will likely take visitors and potential customers that could have been yours.
Your Website May Lose Traffic
Since SEO takes some time to work, you may be able to maintain your ranking for some time depending on your industry. However, eventually, your ranking will go down since you aren’t keeping up with your SEO work. Once this happens, you will begin to lose website traffic and potential customers. Don’t lose out on potential customers just because you don’t want to do SEO work, hire a company such as Boston Web Marketing to do it all for you!
SEO Will Keep You Ahead
By keeping up with your website’s SEO you will be able to constantly make changes that will be beneficial to your search rankings over time. Remember, SEO is not something that can be done overnight. Google will recognize that your website is keeping up with its algorithms and in time your rankings will then reflect your hard work. Don’t give up on SEO!
Contact Boston Web Marketing
Discontinuing SEO for your company can negatively affect how your company appears in search engine results. It is in your best interest to consider the longevity and future actions you want to take with your company. Negative implications such as not being found in search engine results can lead to less traffic to your site and a decrease in business. If you’re looking for a company to take care of your SEO for you, contact Boston Web Marketing! We make sure all our clients websites are always up to date on Google’s algorithms. Give us a call today at 857-526-0096 or fill out a contact form.