Why People Unsubscribe from Email Marketing Campaigns

The last thing you want is for people to unsubscribe from your email marketing campaigns. As frustrating as it can be, it can also be taken as a helpful tip on how to improve your email campaigns.

There are many reasons why your users might be unsubscribing. It could be due to the lack of relevance to their interests, too many emails at once or no consistency with sending emails. Your email send time can make a huge impact on your recipient’s decision to unsubscribe. You should examine the time of day and day of the week in which your audience is most active with opening emails. If you are noticing that there is an increase in opt-outs from your emails, it is time to go back to the drawing board!

  1. You should decide on a firm number of emails you’d like to send each month. If you are in retail, you are most likely to send out emails more frequently depending on store events and sales. 1-2 newsletters/emails a month will keep your audience in the loop with your business, as well as not overload them with too many emails.
  2. Don’t go months without sending an email and expect no opt-outs. If you wait too long to email your audience, they might have already forgotten they signed up for your emails and now feel it is no longer necessary to stay subscribed.
  3. Avoid sending emails that are not relevant to your business. It can be enticing to send an email about a popular topic to keep your readers interested, however, studies have shown that emails sent that are not affiliated with the company result in a spike in opt-outs. Stay true to your brand, only send what is important to you and your customers!

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