2020 has been a tumultuous year for business owners across the country. Between lockdowns limiting foot traffic, to consumers having less money to spend, it’s been an unpredictable landscape that has taken its toll on some businesses. However, in the midst of an unpredictable year, a recent piece of data has piqued the interest of small business owners across the country; Searches for “available near me” have grown by over 100% across the globe. While the way consumers are shopping has changed this year, they are still shopping locally, they are just becoming more cautious about where they go, which means having more information available online about your policies, safety procedures, and inventory is more important than ever! Interested in learning a bit more about how improving your local SEO can help your business? Keep reading below for more information!
Consumers Want More Information
Understandably, consumers want to visit locations where they feel safe. They’re generally looking to avoid crowds, and limit the time they spend in stores. This means that knowing both whether a location will be busy, and if what they’re looking for is in stock, is of vital importance to the consumer!
Consumers are doing far more research than ever before, which means keeping your website and local SEO updated is critical for bringing in customers at this time. They want to know as much information about a location before they decide to shop there, which means they are going to be checking your online presecne to learn more about how your business operates, when the best times to visit are, and whether the products they need are in stock. There are a few things that you should be sure to update to help provide customers with as much information about your business as possible. These include:
- Filling out your GMB profile, with pictures, hours (including holiday updates), and Covid safety procedures
- If applicable, updating your product inventory so users know whether a product is in stock before arriving at your location
- Add any other relevant covid information, including curbside pick-up
Put Your Inventory Online
If it is possible for your business, add your product inventory on your website and keep it up to date. The majority of consumers wnat to know whether the product they’re looking for is in stock before they decide to visit your store. If you’re able to update your companies inventory data, it can make consumers much more apt to visit your store, as they know they can make a quick visit, collect what they need, and be on their way.
Contact Us today
If you’re in need of assistance updating your GMB page, and your local SEO presence & visibility, our team at Boston Web Marketing is ready to assist! Reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!