Why Isn’t SEO Working For My Website?

Many people ask when they will start seeing improved SEO results for their businesses or why they aren’t showing up on Google yet. Typically, the average length is three months until you should see improved rankings on Google. However, it also depends on how fast Google crawls its website, and a variety of different things can impact your business showing up on Google. Here are some reasons why you may not be showing up; for more assistance in troubleshooting this, contact Boston Web Marketing to get started.


Your Site Is Not Mobile-Friendly

A mobile-friendly website is critical to getting your site indexed by Google. Even if you have great content on your website, if it is not optimized for viewing on a mobile device, you’re going to lose rankings as well as traffic. Mobile optimization doesn’t have to be difficult. Adding responsive design principles like fluid grids and CSS Media Queries can go a long way – but this process can definitely be overwhelming for business owners who have other worries. The first thing I recommend doing with this issue is running your site through Google’s Mobile-Friendly Testing Tool, then contact our website experts for support!


Your Site Loads Slowly

Slow-loading sites make Google less likely to rank higher on the search engine results page. If your site takes a long time to load, it may be due to many different factors. Use Google Page Speed Insights, and it will help identify what sections of the website need urgent attention when improving its speed. The tool analyzes your webpage against five performance best practices. These practices include minimizing connections, reducing payload size, leveraging browser caching, etc., and it will give you suggestions on how to best fix it.


Your Site Has Minimal Content

Having strong content on your website is critical for having a strong presence on Google. If you have minimal content that doesn’t meet your competitors, then you may have significant issues getting a spot on page 1. When you’re judging what to do to beat out your competition, making sure your content is well-written is key to success. The content on your site needs to be good and informative, and make sure to avoid keyword stuffing. It needs to answer questions, provide information, or have a point of view that’s different from other sites in the same industry. Google will likely find another site with better-quality content if yours does not live up to its standards.


Contact Boston Web Marketing

Here at Boston Web Marketing, we work with businesses of all sizes in a variety of industries to help them improve their SEO and online marketing efforts, optimize their social media accounts, update their website design, and much more. To learn more about how we can help your business, call us today at 857-526-0096, or visit our website to get started!

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