Why is Social Media important for SEO?

In the 21st century, social media is as important as ever. It is reported that over half of the world’s population uses social media, a whopping 4.5 billion people! Of the roughly 4.5 billion people who use social media platforms, 85% of them are considered “active users”. Social media’s main purposes are to have electronic conversations, communicate information, and create content. How exactly does social media relate to Search Engine Optimization (SEO)? Social media is always a helpful option for SEO strategies. Here are three reasons why social media is essential for SEO.


It is imperative for businesses to have social media accounts. When a business utilizes social media, its visibility and recognition will increase automatically. Social media is an easy and convenient way to share content. Putting links on posts is simple and will lead to more clicks and traffic to the website or a certain page.  Sharing content on social media slowly adds up and will boost SEO efforts for your business. Before you know it, the social media links you share on your posts will impact your search engine results page ranking.


Social media is a way for businesses to build trust and rapport with their customers. Social media platforms are designed in a way that is easy to connect with people. Social media usage offers a good way to provide customer service, gather data and answer any question a potential customer might have. With the use of social media platforms such as Facebook, Instagram, Twitter, and Linkedin, staying in touch and communicating with others is as easy as it gets.


Social Media is full of information, data, and content. This gives you the ability to learn more about your industry and gather some ideas from even your competitors! Whenever you are stuck on generating content or do not know what to post, looking at other social media posts is a good way to get going.

Contact Boston Web Marketing

At Boston Web Marketing, one of our specialties is helping companies boost their SEO efforts with social media management. Social Media and SEO is a competitive, yet important space for any business in any indsutry. Our team is always happy and willing to help out any businesses that need assistance with digital media. Get in contact with us today to get started!

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