As most know, Search Engine Optimization is used to increase a company’s online exposure to an intended audience. For those targeting Millenials, SEO shouldn’t be optional when it comes to reaching this generation, it should be mandatory.
What Makes Millenials Different from Older Generations
First, it’s important to determine what years Millenials fall under. According to multiple sources, those who were born between the years 1982 and 2004 fall into this category. This is the first generation that has grown up with computers, cell phones and, most importantly in this case, the Internet.
This generation is constantly seeking information and knowledge via search engines, which means that businesses need to put themselves out there online if they plan on targeting this audience. Millenials won’t just head to Google or other search engines for answers, but also for knowledge about companies they are looking to do business with, according to Arya Bina, Founder and CEO of Kobe Digital.
What Businesses can Benefit the Most?
All businesses gain revenue from having a strong online presence, but it’s the small to medium-sized companies that will always gain the upper hand if they have better SEO. Smaller companies should focus more on local SEO by using geo-targeted keywords. As search queries get more complex and specific and search engines provide answers to these intricate questions, it’s important to optimize your website with information that’s related to those queries.
For example, if you’re a local Boston bakery who specializes in wedding cakes, targeting a keyword such as “wedding cake bakery in Boston” will yield better results than “bakery in Boston.” It’s important to measure your successes as well so you have data to compare, but know that the bottom line will always be to have a specific target audience in mind.
SEO is more important than ever, and will continue to be for the following generations. If you aren’t sure how to target the Millenial generation, it can be beneficial to enlist the help of a professional SEO and Internet marketing company!