SEO is one of the most misunderstood and misinterpreted terms in the marketing world. It stands for Search Engine Optimization and is the term for all of the methods that can be utilized to ensure the visibility of your website and its content. It is also a very important marketing outlet that can bring your business leads and customers. SEO is important to optimize in order to help search engines index your site quickly and easily. It not only helps search engines, but it also provides users with a great experience while using your site and encourages them to come back. The amount of traffic to your site that is driven by search engines is a clear indicator of the importance of SEO.
When people search for your products and services, obviously you want to appear as high as possible on a search engine page. The more searches your business shows up in, the better chance you have for gaining clicks and potential customers. Users may not realize it, but they take mental notes of the rankings for the terms they search. If your business is ranked higher up in search results, users unknowingly have more confidence in your site.
SEO brings your site valuable traffic, which in itself won’t make you any money, but it does help gain customers in the long run. The more times a user is directed to your site, the more willing they will be to become a customer. This traffic is tracked by Google Analytics, which provides data and metrics from the sites users. This data gives insights about customers: how they search, how they browse, and the days and times they’re most active. This becomes important because it helps businesses make more informed business decisions when it comes to their potential customers.
SEO is not going anywhere. Based on the way search engines are developing, it’s not likely that SEO will cease to be effective anytime in the foreseeable future. It’s not considered a cost, but better yet an investment. An investment with a high return that is.