During this time, more people are at home now more than ever. That means they are turning to Google and other search engines for the answers to their questions. So it’s more important now than ever to have the answers to those questions readily available on your website. SEO is the best way to get your website in front of people likely to engage. It’s simply the best long term investment in your organization’s website. SEO is low coast as well, so if your budget is shrinking, SEO is a great way to ensure you’ll be in good shape on the other side of this.
SEO Provides Great ROI
Cash flow is always important to a business, but especially now. Besides emailing existing customer lists, the cheapest way to market to potential customers is to work on your business’ SEO. Targeting customers through SEO is smart because these people are doing searches related to your product or service. They are in need, so be there to provide your product or service or offer advice. It’s an excellent opportunity to get your brand in front of potential customers while they are in buy mode.
There’s Data with Search
If it’s time to cut your marketing budget, you want to shift your focus toward the bottom of the funnel towards customers ready to buy. This is the whole intent of SEO. The advantage that you have here is that there are many SEO tools that make it easy to tell whether your strategy is working or not. Look at your site visits, conversions, and more to see if your approach is improving your business. SEO is reactive, but you can make quicker decisions with your data and be more creative. Stay on top of consumer and industry trends and stay versatile with your efforts.
People Still Have Needs
Contrary to what some may think, the world is still turning. People still need products, home repairs, and other services right now. As we alluded to, SEO is one of the best ways to reach people towards the bottom of the funnel, when they’re more ready to buy your product or contact you about your service. Now, it still takes work and research to make your SEO work, but with data, you should be able to make more informed decisions about content and keywords.
We’ll Get Back to Normal
No one knows exactly when or what it will be like. But we will all be able to go outside one day. When that day comes, SEO will still one of the best ways to reach consumers, especially online. Results from your work likely won’t be seen overnight, so laying the groundwork for your SEO now puts you at an advantage of your competition. As we mentioned, SEO is one of the cost-effective ways to improve visibility on the web, that won’t change any time soon. Consistency is vital, and SEO is a massive part of that for today’s businesses.