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Why Is My Website Receiving High Traffic, But Low Conversion Rates?

You’ve worked hard to get people to your website, but they’re not converting. What’s going on? Chances are, there are a few things you can do to optimize your conversion rates. It could be that you need more call-to-action buttons on your pages, or maybe you’re not targeting the right audience. In this blog post, we’ll break down the most common reasons why conversion rates might be low and what you can do to fix them.

What Are Conversions?

Conversions are defined as the number of people who take a desired action on your website. This could be anything from signing up for a newsletter to making a purchase. Different businesses will have different conversion goals, but the most important thing is that you’re driving people to take action on your site.

Why Is It Important to Track Conversions on My Business’s Website?

When you are looking to grow your business, it is important to track conversions on your website so that you can see what’s working and what’s not. If you are able to track how many visitors used your website to call your business or sign up for a newsletter, you can then start to see which marketing methods are driving the most conversions. This is important information to have so that you can focus your time and energy on the conversion tactics that are actually working.

What Conversions Should I Be Tracking to Grow My Business?

If you are looking to grow your business, you need to be tracking the right conversion metrics. Tracking how many visitors click to call you from your website, or how many people sign up for your newsletter are both important conversion metrics that can help you grow your business. Other important things to track are conversion rates by traffic source, conversion rates by device, and conversion rates by page.

What Is a Good Conversion Rate?

A good conversion rate is relative to the type of business you have and the products or services you are selling. For example, a B2B company might have a lower conversion rate than a B2C company because the sales cycle is usually longer. A good conversion rate could also be different depending on what you’re selling. For example, if you are selling high-priced items, you might have a lower conversion rate than if you were selling low-priced items.

What Are Some Common Reasons for Low Conversion Rates?

There could be a number of reasons why your conversion rates might be low, but here are some of the most common reasons:

Not Enough Call-to-Action Buttons

If you want people to take action on your site, you need to make it easy for them. This means adding multiple call-to-action buttons throughout your site so that they can convert wherever they are.

Poor User Experience

If your website is difficult to use or navigate, people are not going to want to stay on it for long. This could lead to a higher bounce rate and lower conversion rates. Make sure your website is easy to use and has a clean design so that people can convert with ease.

You’re Not Targeting the Right Audience

If you’re not targeting the right audience, they are not going to be interested in what you’re selling. Make sure you are using targeted keywords and ads so that you can reach the people who are most likely to convert on your site.

Improper Set-Up of Goals & Tags

If you’re not properly setting up goals and tags in Google Analytics, you might not be able to track conversions correctly. This could lead to inaccurate data and a lower conversion rate. Make sure you are properly setting up your goals and tags so that you can track your conversion rate accurately. It is also important to make sure that in Google Tag Manager, your tags match your event set-up. For more help on how to set up your conversion tracking, read our blog.

Bot Traffic

If you are receiving a lot of bot traffic, this could skew your conversion data. Bot traffic is when automated scripts or programs visit your site and simulate a real user. This can cause your conversion rate to appear lower than it actually is. To combat this, you can use CAPTCHA on your forms or install an anti-bot plugin.

How Do I Increase Match My Conversion Rates to My Traffic?

It can be frustrating to see that you have high traffic coming into your website without the goal completion rates to show for it. To increase your conversions, it can be helpful to:

Add More Call-to-Action Buttons

If you want people to convert on your site, you need to make it easy for them. This means adding multiple call-to-action buttons throughout your site so that they can convert wherever they are.

Include Keywords That Target Your Ideal Customer

If you’re not targeting the right audience, they are not going to be interested in what you’re selling. Make sure you are using targeted keywords and ads so that you can reach the people who are most likely to convert on your site.

Improve Web Accessibility for Mobile Devices

More and more people are using their mobile devices to browse the internet. If your website is not optimized for mobile, you could be losing out on conversion. Make sure your website is responsive so that it can be easily used on a mobile device.

Install an Anti-Bot Plugin

Plugins such as Wordfence can help to protect your website from bot traffic. This will ensure that the conversion data you are seeing is accurate and not skewed by bots.

Contact Us to Increase the Web Conversion Rates for Your Business in Boston, MA

If you’re seeing high traffic but low conversion rates, there could be a number of reasons why. It is important to track your conversion rate accurately so that you can determine what might be causing the issue. There are a number of ways you can increase your conversion rate, such as adding more call-to-action buttons and improving your website’s accessibility. If you want help increasing your conversion rate and optimizing your website to grow your business contact Boston Web Marketing today at (857)-526-0096, or fill out our online form to learn more information!

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