Why Is My Website Falling Off Google

It can be concerning if you experience a sudden drop in rankings. This could be due to various reasons, including an update in Google algorithms, site changes with errors, a loss in backlinks, and more. Keep reading to learn more about what could be causing your sudden ranking drop and some ways to prevent this from happening. 

Page Indexing

Before looking at anything else, you should first check if your website is still being indexed. Search for site: domain name in Google to see if you have pages still being indexed. If you have pages in your search results, that is good news, but if most pages are not showing up, this could indicate a penalty from Google. To dig deeper into this issue, you can use a few tools. Google Search Console will have most of your answers and can show you what pages are and are not being indexed and the reason why.  

Manual Penalties from Google

Manual penalties are imposed by real reviewers at Google when they see something on your website that is not compliant with Google Guidelines. The reasons vary, from a site with user-generated spam to unnatural backlinks. Manual penalties should be checked first if you notice a drop in rankings overnight – typically over ten positions. To find these, log in to your Search Console and go to Security & Manual Actions > Manual Actions. 

If you have any manual penalties, you will receive a notification. Google won’t be too specific about why you’ve received the penalty, but it will give you a good idea of where to look. If you need assistance diagnosing this issue, work with our SEO experts at Boston Web Marketing.  

Google Algorithm Updates

An algorithm update on Google can affect your site rankings in several ways. First, Google could have released a new algorithm or updated a current one. Second, Google regularly “refreshes” the core algorithms. Google usually announces significant updates, and this information will make it into SEO news platforms almost immediately. Once you learn more about the algorithm update, you’ll have to dig deeper to know why you broke the algorithm and how to get back onto Google’s good side. For extra help staying on top of SEO news and diagnosing this issue, hire our SEO experts at Boston Web Marketing.  

Recent Website Changes 

Any recent changes to your site, such as a redesign or 301 redirect, can always pose a risk to your rankings. Minor website changes are unlikely to disrupt your rankings. These issues arise when Google bots are unable to crawl through your site. If you’ve recently implemented changes, visit Google Search Console and see Indexing > Pages.

If you have a sharp increase in pages not indexed, this is a sign that your site changes have affected your rankings. Scroll down to the Why pages aren’t indexed report. Google logs and describes all discovered crawling and indexing issues, so it’s easy to identify and fix the problem. Our team at Boston Web Marketing is happy to help with any indexing issues you may be experiencing. 

Work with Boston Web Marketing 

Fixing ranking drops is challenging and can be confusing for those not well-versed in search engine optimization. The reasons may be obscure, and the sooner you learn how to recover, the better it is for your website. Contact us today at 857-526-0096 or fill out our online contact form to get started

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.