A website may experience significant SEO penalties, lower page ranking, and other detrimental effects on search optimization because of keyword stuffing. But to find these site penalties you’ll need to first audit your pages through analytics tools and software. If you find that your website is suffering from keyword and content penalties, then you may need to take a few actions to resolve any on-page issues.
If you’re interested in having a professional SEO team to navigate and resolve these issues for you, then make sure to call Boston Web Marketing. Our team helps you understand why you may have content penalties for keyword stuffing and then administers fixes for these issues.
Why could I have a content penalty? Is it related to keyword stuffing?
There are a number of reasons you may have a content penalty that is lowering the rank of your page, but the main reason is that it likely suffers from a Google Penguin penalty.
Penguin is just one of Google’s many quality-control algorithms that impact rankings for Google Search. The algorithm lowers page rankings that use aggressive exact-match of anchor text (linking the same keyword over and over on your page), farming low-quality backlinks, keyword stuffing and overuse of the same keywords, and spamming low-quality articles on your webpages.
Additionally, your site may also suffer from a Panda penalty if your website has too much duplicate content. Duplicate content can impact the ranking of pages and result in certain pages replacing the ranking of older, cornerstone content on your site. For example, two service pages on your website with very similar content may cause Google to reference one page over another within search results.
To avoid these penalties, write fresh and original content with a structured, diversified keyword strategy. Targeting the same types of phrases, keywords, and queries is likely to lead to these lower page rankings.
What should I do to fix keyword stuffing? What are some solutions?
If you have pages that rely on extensive keyword stuffing, duplicate content, or other potentially penalizing factors, then there are a few things you can do to help search engines rank your pages more effectively:
- Rewrite your older content and update it to remove spammy or redundant keyword phrases
- Redirect an outdated page to a new page that has similar and potentially duplicate content
- Remove an outdated URL with Google Search Console’s remove tool
However, some webpages may also need to abide by new mixed content rules and be appropriated switched if you change from a non-secure to a secure protocol. If you need help with any of these, we encourage you to get a free website audit today!