It’s one of the most frustrating aspects of trying to put together a successful SEO strategy – finding an error with seemingly no way to solve it. Sometimes, when you publish new content to your website, Google will attempt to index it to add it to your sitemap. However, there are a few things that can prevent this content from being properly added to it. Many of these reasons are subtle and things you wouldn’t expect, so how can you go about correcting these errors to get your site back on track? We explain the most telling signs and how to deal with them below!
Examine Your Content’s Quality
Did you know that Google has a set of measurements that it uses to determine whether or not a piece of content is good enough to index? If you don’t know about these rules, now may be a good time to learn! These are called Google’s Quality Rater Guidelines, and they help them separate worthy content from unworthy content. You should always be checking your content before you publish it for quality assurance, but there are always some issues that could slip through the cracks. Measure your content against each of the guidelines, and that will inform you on what you need to change – if anything!
Fix Your Redirects
A little known issue that could be plaguing your page is one that can easily slip through the cracks – your internal links! These are always important to add to a page – and could help it get indexed – but the issue is when those internal links lead to redirects. You should always have your internal links go to a working page. This helps to prevent redirect loops, where a user is constantly redirected when they click a link. As long as your internal links lead to organic pages with functional URLs, you won’t have to worry about this.
The quality of your website’s servers can make a huge difference in when your website is crawled by Google. You’ll need to get in contact with your hosting provider to determine if your servers aren’t performing optimally, but there’s a way you can check for this in Google Search Console. You can check this in the crawl stats report, which will tell you how fast your website is crawled and how many pages that Google has successfully crawled. You should be able to see a correlation between these two numbers. If they look low, it could be a server issue!
SEO Strategy With Boston Web Marketing
At Boston Web Marketing, we know well that an SEO strategy has its kinks. Whenever there’s a problem that arises, we’ll make quick work of it! We’ll come up with a personalized plan to help take your business to the top of search engine results pages. To help your business take the next step, click here to contact us directly!