Why Is Metadata Important?

Metadata is a highly beneficial and vital aspect of search engine optimization (SEO) as it helps search engines such as Google understand what the webpage and site are about. While you may not necessarily see metadata when casually browsing the internet and search engines, this data set is crucial to improving your website and web page visibility on search engine result pages. To learn more and improve your metadata and search engine optimization, the SEO experts at Boston Web Marketing have compiled our comprehensive guide to all things metadata.


Why Do I Need Metadata?

Your web pages need metadata to accurately communicate what the page is about to search engines and viewers. Meta titles are critical to pay attention to because, without proper presentation or keywords in the headline, it can mean the difference between getting the click or being ignored.


How Do I Write Out My Metadata?

Writing proper metadata takes time, research, and concise work to maximize the opportunity for success. When beginning to write your meta descriptions and title, it is best practice to keep the description under 160 characters and under 60 characters for the title. Each page on your website should have specific descriptions and titles pertaining to the content on the page; if every page has the same information, it will be considered duplicate content. In these descriptions and titles, you should utilize keywords that pertain to the content; however, do not keyword stuff! Instead, be clear, concise, and creative to encourage users to click and view the site.


How Can I Optimize My Metadata?

In order to fully optimize your metadata, you can utilize tools such as Google Search Console and Google Analytics to see what is helping you convert users to customers and use Moz and other keyword research tools to find relevant keywords that pertain to your specific industry. You can also utilize a digital marketing agency such as Boston Web Marketing to ensure your meta titles and descriptions are perfectly optimized for search engines. If you want to increase conversions and improve your overall search engine results rankings, there is no better way to do so than with a well-thought-out SEO strategy.


When Should I Update My Metadata?

There is no set time frame for when you should improve or update your web page’s metadata. However, there are some generalized items to look for if you consider updating your Mets data. Some signs to look for include a decrease in site traffic, a decrease in search engine result page rankings, the content is no longer relevant or accurate, or you are beginning to notice a reduction in conversions. A more telltale sign to update your conversions is if you are looking to target a new set of keywords. You want to target new keywords. It is best practice to change your meta title and description to include these keywords to begin ranking for them.


Looking To Improve Your Website’s Metadata? Contact Boston Web Marketing Today!

At Boston Web Marketing, we work with businesses of all sizes in various industries to help them improve their SEO and online marketing efforts, optimize their social media accounts, update their website design, and much more. To learn more about how we can help your business, call us today at 857-526-0096 or visit our website to get started! We look forward to assisting you soon!

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