Why is it Important to Optimize Page Titles & Meta Descriptions?

Having well-optimized page titles and meta descriptions is a crucial part of your SEO.  This is the first impression that people will have of your page, and also helps bots to index and display your site accordingly. A page title gives a concise description of what a webpage is about using relevant keywords. This is what users see in the search engines before deciding if they’ll click on your site to learn more. The title is also what displays at the top of a browser, and when you share a post on social media platforms. While a page title has a maximum of 60 characters, a meta description is allowed to have up to 160 characters and gives a little more space to inform users what the page will be about. Making sure your metadata is properly optimized can help to increase your click-through-rates. Since users already have a good of what will be on the page before clicking on it, they’ll likely be interested in the content and therefore improve the other metrics on your website such as session duration, pages/session, and conversions. So, how can you write well-optimized metadata?

Utilize Relevant Keywords

When you have a page title that includes your keywords associated with the content on that webpage, it helps search engines understand what the page is about and helps to index your page accordingly for the appropriate keywords. When using keywords in your page title, search engines will bold the text which helps the users with their searching online. However, be careful to not overstuff with keywords. If Google sees keyword stuffing, they may choose to not show your written title tag and automatically rewrite it. Google also recommends that every page title should include your brand, so the name of your business should either be at the beginning or end of the page title.

Consider the Length

A meta description that is properly optimized is important to have and it will help with your search results. This also will help improve your click-through rates. Since you are allowed only 160 characters it’s important to utilize the description to the fullest and all pages on the site should have a unique description. These meta descriptions should be targeting your unique keywords and areas that you offer your services in. These meta descriptions should always be descriptive, persuasive, and have the correct length!

Contact Boston Web Marketing

Writing page titles and meta descriptions is an important part of developing your website’s search results and it’s something that should not be ignored! If you need assistance or want to learn more, the experts at Boston Web Marketing can help. Give us a call at 857-526-0096 today to get started.

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