Why is HTTPS Important for Your Website?

Why is HTTPS Important for Your Website?

What is HTTPS?

HTTPS is an acronym for hyper text transfer protocol secure. According to Instantssl, it is the protocol over which data is sent between your browser and the website that you are connected to. By usingHTTPS, computers create a “code” that only they can read them and no one in between (hackers) can decode the information. If a website is using HTTPS, a green lock is displayed on the left side of the address bar.

What is the difference between HTTP and HTTPS?

To many people, there is not much of a difference between HTTP and HTTPS other than the extra “S”. However, to search engines and hackers, it makes a huge difference. By encrypting the extra “S”, it ensures your website is safe and no one can steal any credit card information entered on the site.

 Why is HTTPS Important for Your Website?

1. Google Ranking

In Google’s complex ranking algorithm, one factor that has a big influence is HTTPS. If two websites are equal in many factors, then the one that is on HTTPS would be placed on top. The extra boost is all that was needed for your website to get more clicks than your competitors’.

2. It’s Safer

Imagine you are an e-commerce merchant, but your website does not use HTTPS. On the other hand, your competitor uses HTTPS and it is up to the customers to choose which site do they shop on. The chances are that your competitor gets more business because of a more secure version of the website. In addition to that, data breaches increased 29.5% in 2014 so it is important to use HTTPS because the SSL used in HTTPS helps to prevent hacker attacks.

3. Mobile First

Did you know Google is now prioritizing mobile over desktop now for search rankings? Also, in order for your mobile website to be indexed, you need to have a HTTPS website. Without a HTTPS, your ranking is going down for  certain.

 

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