One of the many goals a website owner has is for his or her website to rank highly on a particular search engine result query on a search engine like Google. The higher a website ranks on a search engine page, the more likely it is to generate significant traffic from users. Music to every website owner’s ears, unless you notice that a wrong webpage is ranking on a certain Google search engine query. Most website owners want certain web pages to rank higher than their other web pages for a variety of reasons. Keywords play a huge role in helping a website’s rankings, but even when they work, it may not meet your intended result. SEO implementation takes time to pay off, and when it is off, even in the slightest, it can be extremely frustrating. If Google is displaying the wrong page off your website’s keywords, here are the likely reasons.
#1. An Abundance of Same Keywords
If your webpages are filled with the same or similar keywords, this can confuse google. In the SEO world, this is known as “keyword” cannibalization”. In other words, this occurs when you have multiple pages that can rank for the same online search query and the lesser page can swallow the page you want to rank on a Google search query.
How Do I Fix Keyword Cannibalization?
Once you realize your website ranking is suffering from “keyword cannibalization”, it is best to address the issue as soon as possible. Fortunately, fixing this issue is not too daunting, but requires a little effort. The best way to resolve this problem is to edit the page or pages that is affecting the page you want to rank the highest on a certain search query. Make note of all the same keywords and change out the keywords for synonyms on a webpage that is the wrong page Google is ranking. Another way you can booster the page you want to rank high is to add internal links across the page. Internal links are beneficial for many reasons and can help Google understand and rank your page more efficiently.
#2. Search Intent
Writing and structuring content that lines up with “search intent” is vital. In your respective industry, you probably have a general idea of what users usually search for. Understanding your website’s search intent and making sure it syncs up on search engine result pages is essential. If you notice your contents search intent does not match up with what you want ranking on Google, optimize how you approach “search intent” content.
Professional Digital Marketing Services in Boston, MA: Boston Web Marketing
At Boston Web Marketing, we specialize in helping businesses in the New England region and across the country shine in the digital world. If your website or digital presence needs improvement, get in touch with us and hear what we can do for you.