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Why is Google My Business Useful?

Google My Business is a Google product that acts as a modern day Yellow Pages. Much like an old phonebook, a Google My Business page provides search engine users easy access to your company’s information such as address, phone number, hours of operation, as well as, your website. Leads through Google My Business, such as calls and requests for directions, can be tracked using your Google My Business account so you can be aware of how much business your listing is getting you. 

What is Google My Business? 

Google My Business is a local listing page that easily finds your businesses information and can give it to Google users in a concise way without ever having to go to your companies website. Google My Business pages are especially important for small businesses because it gives them a presence in their service area and/or the town they’re located in. Google My Business provides users with easy access to information about your business when they search your business name, or the type of products or services you offer. For example, if your business is a pizzeria and someone in your area searches for “Pizza near me”, your business name, hours of operation, phone number, and website will appear in a listing on the search engine results page. 

How Can I Set Up a Google My Business Account? 

Setting up a Google My Business account can be done in just a few simple steps and should not take very long. The first thing you should do is go to google.com/business. Here you will need to sign in with your Google account. If you do not have one, it is very simple to create a free account using an existing email and phone number. Next, you will need to enter your business’s name. This is the first thing that users will see upon searching for the products or  services you provide, so it is vital that all the words are capitalized and it is the accurate name of your business. Following this step, you will input the address, phone number and website, whether your business is a storefront or service provider, and your primary business category. Lastly, you’ll need to verify your local listing. This is commonly done with Google sending your business a postcard which will verify your address. It can also be done over the phone, email, or through an existing Google Search Console and account. The verification process may take a couple weeks to display the listing on Google, but it will be well worth it once your conversions begin to climb.

Contact Boston Web Marketing 

If you or your business need assistance with any Google product or Search Engine Optimization, contact the SEO specialists at Boston Web Marketing by giving us a call at (857) 526-0096 or by filling out the contact form on our website.

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