As you go through and audit your marketing strategy, you may be considering getting rid of your Facebook page. Recent algorithm changes have affected the potential reach of business pages and may seem a bit like speaking into the void. However, keeping your Facebook account active and continuing to push fresh content out should be a major part of your marketing strategy.
Benefits of Your Facebook Page
Facebook is a free service, making it one of the cheapest ways to market your business to a wide-ranging audience. With over 1 billion users, your page has virtually unlimited potential reach between likes and shares, among which are potential leads for your business. It is a quick and easy way to get your message out to the public and make sure people know about your business as a short-term measure. You can also gather more information on the public’s opinion of your business in comments, surveys and outreach, and collect more likes and leads through Facebook-exclusive giveaways. By posting links to content on your website, you will be able to encourage navigation away from the social network and over to your site to learn more about your products and services.
With Facebook ads, you’ll be able to reach a more targeted audience, ideally your specific customer base. For as low as $5 per day, your ads can be sent out to people based on age, location, and interest. By using Facebook Insights, you’ll be able to tell exactly how many people are seeing your ads and page and how they interact with your site and content. You’ll be able to use this information to tailor content and build up brand loyalty behind your products and services.
The biggest benefit of your Facebook page? It can help your SEO. The network acts as its own search engine, and a fully optimized and utilized page can land you at the top of search results. Your Facebook page is also a high-authority backlink to your site, helping with your ranking.