Why is Domain Authority Important?

If you’re familiar with SEO, you know domain authority is vital to ranking well on search engine result pages (SERPs). Research shows that over seven out of ten SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured, and what is a good score? And most importantly, how do you improve your website’s rating? Lucky for you, we have all the answers you are looking for about domain authority and its importance to your SEO strategy.

What is Domain Authority?

Domain Authority is a metric, like a score, that predicts how likely a website is to rank on SERPs. It’s a number from 1 to 100, and the higher the number, the better the chance of ranking. Think of it as a measure of a website’s popularity and credibility in the eyes of search engines. It’s a crucial part of SEO, as it shows how strong a website’s backlink profile is, which in turn affects its ability to rank on Google. 

What is a Good Domain Authority Score?

Domain authority evaluates the quality and quantity of backlinks to a website, providing insights into how to increase organic traffic. This score is determined by a machine learning algorithm analyzing how frequently search engines feature a specific domain in their SERPs. With domain ratings ranging from 1 to 100 and the higher scores representing an increased chance of ranking on the SERPs, here’s what the score represents on the rating scale:

  • <30 is poor
  • 30 – 40 is below average
  • 40 – 50 is average
  • 50 – 60 is good
  • 60 – 70 is very good
  • >80 is excellent

How Can I Improve My Domain Authority Score?

Improving your domain authority score can significantly impact your website’s search engine ranking and overall online visibility. The best way to positively influence your domain authority score is to improve your website’s SEO health and focus on these strategies. Start by optimizing your on-page SEO and ensuring your website is optimized for relevant keywords, improving page load speed and enhancing the overall user experience. Additionally, writing high-quality content will lead to earning high-quality backlinks. Producing relevant, informative, and engaging content can attract more backlinks from reputable websites, positively impacting your domain authority. Lastly, regularly audit your website and remove any toxic or spam backlinks from your website, as these could negatively impact your domain authority.

Improve Your Domain Authority Today!

If you are trying to find new ways to make your business successful and generate more traffic and leads, start by improving your domain authority. By implementing the strategies we have discussed today, you can work towards improving your domain authority score and establishing a stronger online presence. Take advantage of the expert knowledge the team at Boston Web Marketing has to offer when it comes to improving your domain authority today! Contact Boston Web Marketing by calling 857.526.0096 and get a complimentary website audit.

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