SEO Can’t Work without Content Marketing
The purpose of content marketing is to create free information & content on your website that relates to a specific product or service. Blogs & articles are efficient ways to get your target audience to stay interested in your page without them feeling like they are reading an ad pushing them to buy something. Quality & originality in blogs & articles are exactly what Google wants in a website & will boost SEO. SEO is also ranked on the quality of a website’s keywords; an efficient article in content marketing should contain multiple keywords that flow naturally throughout the article. All requirements of good SEO also apply to the rules of content marketing, making this strategy a necessary part of every website.
Content Marketing Effect
When content marketing is done correctly your targeted audience should not feel like they are being pushed toward a specific product. Content marketing essentially gives the target audience a choice to peruse buying a product or leave it alone. This choice should boost conversations for the company. A result in similar content will lead to more traffic to the webpage and more positive PR. This, of course, will boost SEO and get your website an overall better ranking on the SERPS page.
How SEO Specialists Should Work with a Content Marketing Team
SEO specialists should be involved with content marketing teams very early in the process, so they could implement high volume keywords. Content teams can work with SEO specialists to be more specific to customer preference & work on brand recognition. When SEO specialists and content marketing teams work together correctly the target audience should have little to no questions about the product they are interested in. The content produced should give them all the information that they need as well as questions that they might ask.