When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign.
The goal of Search Engine Optimization or SEO is to improve the appearance and quality of your business using several online platforms so that you are showing up in the top organic search results for the keywords you’d like to be found for. Because there is a lot of work put into this between your personal website, listing websites, social media, and more, this is a timely process that is often very successful but the time it takes to build this strong base is something to consider. If your business is new to the area and you haven’t had time to build brand awareness, AdWords is a good way to both advertise your services and get your name out to your community. Unlike SEO, Google AdWords allows you to specifically target the towns and cities around your business so you will be reaching the people most likely to use your business.
The biggest benefit of AdWords is that you are reaching people who are specifically searching for your services and with location filtering, you can target people who are both looking for your services and who are in your service area. If you are looking for a relatively fast influx of business, AdWords could be the push you’ve been looking for. AdWords also allows you to stop running ads at any time, so if you are not seeing a return on your investment after some time, you can immediately pause your campaigns and since you only pay when someone clicks on your ad, you will stop being charged. Advertisement prices have a wide range depending on the keywords you’re using and how expensive your services are but Google AdWords will tell you how much you can expect to pay for a given word, another way to keep a close eye on your digital marketing budget.
If you are considering running AdWords for your business, contact us today for a quote and start getting found now!