Why Is A Privacy Policy Necessary?

Offering your personal information in a digital manner is an inevitable exchange in 2024. As a business with a functional website, you’re likely collecting and processing some form of personal information from users, whether that be through cookies, contact forms, or some other channel. A privacy policy is a document that gives users insight into how any data collected from them will be used and stored. We’ll examine some of the central reasons why having a privacy statement is crucial for your website.

Establishing a Trustworthy Relationship with Users

The users of your website want to know they can trust you with their most sensitive information. When implementing a privacy policy that users can look through, it shows your audience that you are a reputable website. A clear privacy policy should detail the extent of data collection and what the website owners intend to do with this data. Though a privacy policy page is traditionally labeled with a no-index tag and isn’t necessarily an SEO tool, it does offer your users peace of mind at the end of the day.

Ensuring Legal Compliance

One of the most significant reasons for having a privacy policy on your website is to make it visibly clear you are and intend to follow all rules and regulations associated with data collection and processing. The United States requires entities to receive consent before disclosing any personal data or information about an individual. The Electronic Communications Privacy Act (ECPA) also outlines restrictions regarding wiretapping and electronic privacy rights. It is in a company’s best interest to thoroughly explain its intentions regarding data collection and legal compliance.

Outlining Security and Data Breach Protection Measures

According to the University of North Georgia, a cyberattack occurs every 39 seconds and affects over 33% of Americans annually. If you have a small business, you are even more susceptible to security breaches – 43% of cyber attacks are aimed at small business websites, collecting important login credentials and payment information. This can be a huge detriment to your business, especially if a cybersecurity breach has targeted your customers and clients in the past. In a privacy policy, you should detail what precautions are taken against cybersecurity threats, along with the measures that will be taken if a breach occurs. This will provide you with some legal cushioning and provide your customers with a bit of comfort knowing there are proactive and reactive plans in place for these incidents.

Contact Boston Web Marketing Today!

If you’re looking to enhance your website, improve your search engine rankings, and gain conversions, Boston Web Marketing is the best digital marketing agency for you! We work with businesses just like yours to provide an unmatched digital experience for your customers. We’ll help you create social media content, boost your rankings, and develop incredible web pages that attract new clients and keep current customers coming back. Give us a call or fill out our contact form today.

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