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Why is a Blog Important for my Website?

In the development of your website, there are a number of important pages that might come to fruition. Among these are the likes of ‘Home’, ‘About Us’ or ‘Contact Us’, which are classic, and nearly essential for any website.

However, though it may not be as common as these pages, a blog page is not to be ruled out as a worthy contender.

As a matter of fact, blogs can reap a number of benefits for you, your website, and even your business. In this article, we will be exploring the reasons why you might want to consider a blog page for your website.


Traffic for your website is never a bad thing – you should want your website to be seen by the public. A well-maintained blog can yield positive SEO results for your website, that is if it piques the interest of users.

By creating engaging and optimized blog content, you may see a positive uptick in your website’s SEO performance.

The key is to create content that speaks to your potential customers, answering their questions and providing useful, relevant information.

Initiating Conversation

A meaningful conversation can be one of the most worthwhile things about managing a business or service. Particularly if it’s something you have an interest in, blog posts can galvanize all types of conversations and reactions from potential customers. It can be simple as asking a question or expressing an opinion.

Some examples include:

“How Do I Develop A Social Media Presence?”

“Tips For A Great-Looking Lawn”

“Why James Hardie Makes The Best Siding For Your Home”

Blog posts are an excellent catalyst of encounters between you and your user base. You can exchange information, thoughts, opinions, etc., and develop a relationship with potential customers.

Leads, Leads, Leads,

After all, leads are what gives you business. There is no doubt that blog posts can help convert users into customers, creating real-life results for you and your service or business.

If successful, your blog will connect users from your blog to other areas of your website. For example, if you are a contractor with a blog about window replacement, include a link to another page on your website related to window replacement.

Contact Boston Web Marketing

Our team of experts at Boston Web Marketing is highly trained in optimizing websites for SEO. If you’re interested in optimizing your website, we have you covered! Reach out to our team today by calling us (857) 526-0096 or filling out our online contact form! We look forward to assisting you.

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