If you’re debating whether you should go all in on keywords and hope that’ll be enough to help continue building your brand, you may want to reconsider. In the process of developing the best SEO results for your company, it’s wise to not ignore your brand and the upkeep of it as well.
The better your branding is, the more likely you’ll have conversions in the SERPs. It’s easy to get caught up in the features and services that come along with SEO, but never forget how valuable organic searches are. Brands people identify with (even if they aren’t completely up to date on the company) will always get clicks because people feel like part of the research is already done if other people are using them. Diversifying your outlets to gain notoriety or a trustworthy presence for the traffic you seek also makes it easier for people to recognize you. Get seen before they go online!
Know what your brand is. Most people struggle trying to define what brand really means. The easiest way to put it would probably be the art of creating a company image that creates a consumer preference for your product or service. Keep this in mind going forward.
SEO cares about branding. If the client has little to no recognition, this can sometimes mean you have a blank slate to work with. SEO Specialists then have the ability to be the ones to decide what consumer questions are being answered when they search something.
With these points in mind, always have an idea of where your brand stands and SEO can assist without doing all of the work. Remember in the end, the most trusted brands can make your search engine presence feel like it’s on a whole other level.