It is common to feel a slight panic when you see that your organic traffic has decreased. Thankfully, a lot of things can be fixed to get your numbers back up quite easily. Being able to determine exactly why your traffic has dropped is pretty much essential when it comes to SEO practices. If you have experienced a decline in organic traffic, read along to see if any of these factors could be the cause.
Changed Search Behavior
Sometimes, a decrease in organic search is no fault of your own. The way people are searching on Google tends to change over time. It would be worth the time and effort to conduct newer research in order to determine which keywords would better suit the new search trends.
Google is constantly changing its algorithms, sometimes it can happen more than once a day! Some of these changes are small, but others can have a huge effect on your traffic if you do not stay updated. It is essential for anyone involved in SEO to stay up to date with Google’s algorithms to ensure you are following them and getting seen on a search.
There are new websites and competitors popping up on Google every single day. This can end up dropping you in rank temporarily while they are growing. There could also be a chance that your competitors have stepped up their SEO efforts, causing them to rise in rank. It is important to keep an eye on your competitors and consistently work on SEO practices in order to stay one step ahead.
It is imperative to keep an eye on every part of your website daily. One technical error can drop your rank quickly and dramatically. Any error Google spots on your website results in penalties, as they are not able to smoothly crawl through and index your site. Checking Google Search Console frequently to monitor for 404 errors or any other technical issues will help you stay on top of this. Make sure to fix these errors immediately so Google is able to understand your content and get your pages back on the search results.
Boston Web Marketing
We understand how scary it is to witness a drastic decline in organic traffic. We have a team of SEO experts that are able to diagnose the problem and fix it immediately. Whether it is a problem with technical errors, new search trends, or a rise in competition, Boston Web Marketing has the knowledge and tools to get your organic traffic back on an incline. For any remaining questions or concerns regarding organic traffic, contact our experts today!