Why Do Some Emails Get Filtered into the Spam Folder and Others Don’t?

Recently Google has come up with a new spam filtering system in an effort to ward off scammers from reaching people’s Gmail accounts. In the past, scammers will use similar looking characters that look like the Unicode Consortium, which normally email platforms would allow to filter into people’s inboxes. By allowing these messages to get through, it put users at risk for their personal information being hacked. Gmail will now automatically help identify any spam and suspicious emails by detecting viruses, finding patterns across messages, and learning from what Gmail users like you commonly mark as spam or phishing. Once this process is completed, Google will notify you if you received a message in the spam folder, with some explanations as to why they filtered it.

When users click into the spam folder to find the email, an option ‘Why is this Spam’ has now been added, and a brief description of why it was filtered into spam. If users notice that the email they received is in fact not spam, and should be directed back into their inbox, they also have the option to click ‘This is not spam’, which will then put it back into the inbox.

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