Why Do Small Local Businesses Need Websites?

A person starting their online presence for their business

Why Do Small Local Businesses Need Websites?

Most people think they get their customers from foot traffic or referrals, but when in reality most people turn to Google and other search engines to find local businesses. Businesses that have a web presence today perform better than those who don’t because so many people spend most of their time online.

Here are the top Reasons Your Business Needs a Website:

  1. It gives your business more credibility. More businesses have a website than those who don’t. When someone is researching for a product or service and they are presented with two similar businesses and one has a website and the other doesn’t – the choice is obvious on which one they will hire. A website puts your business online and most people expect it nowadays.
  2. A website helps develop your brand. Today, your business is more than a logo, your brand is what encompasses your business as a whole. A website helps make your business recognizable from its competitors. It gives you a place to portray what you want – testimonials, reviews, products, or a mission statement.
  3. Websites help businesses grow. People can do all of their marketing and advertising online now, which gives people the opportunity to control how they grow. You have the ability to do paid advertisements which lead people to your website. You also have the opportunity to create content on your website which will help you rank higher in search results. People are turning away from billboards or radio advertisements and they’re now using a website with blogging, social media, and online advertisements to grow their business. 
  4. To stand out from your competition. When you create a website for your business, you are validating your business to your potential customers and already beating out your competition. The companies who don’t have a website won’t be able to compete with you. 

A website’s purpose for small & local businesses is a digital business card. Even if you don’t need more business right now, you are providing your current customers with the information they need which will save you both time.

If you are ready to start a website for your business and don’t know where to begin, turn to Boston Web Marketing. From website design to social media optimization, we are here to help your business grow and stand out from your competitors.  To get started on your website, you can call us at 857-526-0096 or contact us via our website. We can’t wait to watch your business grow!

Amanda Sobkowiak
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