Why Do Remodeling Contractors Need Websites?

If you’re a home remodeling contractor without a website in 2021, it’s time to get online. A high-quality website is a necessity today to build trust and relevancy for your business. With a website, you can show off your work, reviews from people you’ve worked with and you have a place to collect leads. Plus with your own website, you’ve got more control of your business’s public image so you can connect with people who are interested in remodeling their homes. 

Show Off Your Work

As a home remodeling contractor, there’s no doubt that one of the best ways to increase interest in your services is to post recent projects that you complete. You can do this in a variety of different ways, from a simple gallery to detailed project breakdowns with before and after photos. The more effort you put into keeping detailed records of projects, the easier it will be to close on projects because you’re demonstrating to clients that you can get a job like the one they’re looking for done well. For example, with a catalog of your projects you can show residents looking for a metal roof some real-life examples of roofs you’ve installed, this can make or break a consultation. 

Utilize Real Testimonials

On the internet, almost everyone has been tricked a time or two, which has led to many being hyper-vigilant. This means now more than ever that it’s important to build trust with website visitors. You can do this by adding real, verified reviews to your website along with a source. Adding a 5 start BBB or Angie’s List rating with a link to your profile will show visitors that you care about completing high-quality work with good customer service. Work with a designer if you’ve got the resources and put effort into your reviews page and share some of the best on your social media channels. These can go a long way in you becoming a local leader if you do a great job on a couple of homes in the same neighborhood. 

Share Your Expertise

As a home remodeling contractor, one of the best ways to draw attention to your website is with a high-quality blog. With a blog you can write about common questions you’ve gotten throughout your career, many people online will have the same or similar questions. Your blog is your own, it’s a tool for you to write engaging content so make sure to keep everything original and follow best practices. If you own a remodeling business you’ve likely done and seen a lot during your career, on your blog and social media you can cover topics that will get people talking, which can lead to new business down the road. 

If you’re a home remodeling contractor interested in taking your business to the next level with a new website, Boston Web Market can assist. Reach out to our team of website designers and SEO specialists for help today. Call us at 857-526-0096 to start a conversation today.

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