Your website directly reflects your business, what you offer, your services, and what you sell. For these reasons, your business’s website should accurately reflect everything about your business, all while self-promoting it, increasing your traffic, and attracting new customers. At the same time, web and graphic design, like anything in the digital space, constantly evolves and reshapes. It is critical for companies to keep up with the times by updating and rebuilding their site when necessary to ensure optimal relevancy to get you the desired results! The web design experts at Boston Web Marketing have compiled our top tips to help determine if you need a new website!
Is it Time For Me To Build a New Website?
A general rule of thumb that we like to follow is that if your website is more than three years old, you are due for a new website or at least a new website design to bring your website up to relevant standards. With a new website, you will experience many significant changes that will positively impact your website and business. If you are still unsure whether your website needs to be redone, here are other things to consider:
Not Mobile Friendly:
Having a website that responds well to Google and other related search engines is critical. If your site is not mobile-friendly and does not positively transition from one platform to another, it is time for a new site. When your site is not mobile-friendly, you will be much lower on search engine result pages.
Your Business Has Outgrown Your Website:
What once worked when your company started is eventually not going to work in five to ten years down the line. This decrease is because the marketing and digital strategy world is also increasing as your business grows. This means you will want to refine and create a website that signifies who you are as a company, showing off your willingness to evolve and your dedication to staying current on trends and professionalism.
It Feels Outdated:
As spoken above, web design trends are constantly changing over time. For example, a website completed a few years ago may look outdated. If your site lacks some elements and appears to be a thing of the past, consider getting a new site. Your website is one of potential customers’ biggest first impressions, and you must maximize this opportunity to show off.
You Have Undergone A Rebrand:
Your website and brand must reflect each other and your company’s primary focus and direction. If there is a severe misalignment, your company will be misleading. To have a cohesive and accurate business marketing strategy, you should consider updating your website to match your company’s current state and plan.
Looking For A New Website? Contact Boston Web Marketing Today!
Let’s build your new and improved website together! At Boston Web Marketing, we have a complete team of social media, digital marketing, and website design specialists that will increase your brand awareness, drive more qualified visitors, and construct a beautiful new website for you. Contact us today at 857-526-0096 to learn how we can create and maintain a digital marketing and web design strategy that makes sense for your business and its goals today.